Who is the copywriter, UX or SEO specialist?!
Have you also been irritated by suspicious words like UX specialist, SEO wizard or copywriter on the internet (and not only there) for the last few years? Ah, someone's playing pseudo expert again, huh.
Well, I wish. These professions do exist and they're really valid. You can keep looking at them through your fingers, or you can cut the ryc in this article.hlou edukaci.
All of these newfangled professions revolve around the internet, websites, e-shops and so on. And they often meet at some point. That's when you get the heretical idea of "making a website", for example. Like how you run yoga classes or make charity dog collars out of recycled PETs. Then you might come face to face with all those weird professions...
(And we promise not to bother with digital nomads here!)
Copywriter, suspected coffee shop loafer
Let's be clear right from the start: copywriter, copyrighter or copywrighter? Ideally, a copywriter and only a copywriter. Maybe someone has a better explanation for the etymology of the word COPYWRITER... but ordinary mortals see COPY (a kind of advertising message) + WRITER (author) in the compound.
Copyrighter doesn't exist, but maybe someone will say that a proud copyrighter is... I guess it's like he's in copyright. But a copywriter doesn't deal in rights, right? Unless he's been commissioned to write copy for a new law firm website.
So why a copywriter and what does he do
As the etymology of the word suggests, a copywriter is a living being who writes advertising copy. Stripped down to the bare bones, yes.
On closer examination, you would find that he must not only be able to write. (Shh, everybody can do that, illiteracy is basically extinct in the Czech Republic, right?) He should also have some basic SEO and UX skills. Yeah, there's that swearing again, we'll discuss that below.
However, knowledge of psychology is also quite essential. There are songwriters who put psychology first. You can't explain a subject humanly to people through a text without knowing human motivation, archetypes and so on. You can't sell the product. You're not gonna get more traffic to your website...
Especially without knowledge of psychology plus empathy, a master copywriter won't get far. Often, the copywriter himself does not know what to do and how to do it. He has to get it out of him in a friendly, hippie way. Then comes the interview, where he has to ask probing questions and gradually find out: why he has to write the text. Who the reader will be and, ideally, also what type of person, give or take, the recipient of the text is. What to tell him. And what does the writer of the text want the reader to do after reading it. And how to communicate all that to him so that he actually does it.
Pretty cool, huh? That's one Beetle Baggins, or should I say Ferd the Ant.
And that's exactly the point - a copywriter helps to draw attention to the topic you need to make known to people. It helps increase your profits if you're selling something.
A copywriter is a creative, independent and savvy being. She can help you not only in writing texts for the web or e-shop. It can make the emails you send to many people more attractive. Helfne will help you with writing posts when you want to be likable and social on networks. But quite ordinarily, he'll also write, for example, nice readable text for a paper flyer about the virtues of composting or an annual report for a company brochure.
And she can write a moving speech for a wedding. She's simply a master of words and writing.
- SEO specialist, non-pink unicorn
Another pseudo hipster job of the day! And again, damn important. At least in the world of the internet. And that's where everyone lives these days. And they sell. And they're looking for voters. And so on.
SEO is an acronym and no, it's not even a little bit dirty. More like plain: Search Engine Optimization. Great, we didn't help you much, you know shit. Okay, so it's you... It could be translated as optimizing searchability and findability on the internet. Well, that doesn't sound like us either, damn it.
In English. SEO is an arsenal of methods that can help your website to improve its visibility in internet search engines (Google, Czech Seznam, but also Twitter). These methods will then make your family business or your beautiful website appear better, higher, more often in search results. And people will find you easier and more often. What a dream.
How the hell do they do that?
The details could bore a normal mortal to death, and a less technically proficient person could get a stomach neurosis from it. And that's why there's an SEO pro. He'll help you get seen online. To get your existence registered by the search bots, who will then serve you up as suitable reading to humans. People who are looking for what you do, what you offer, what you sell. Why bother when machines can do the work for you... What a dream.
- UX designer, striking introvert
Here we go. UX designer, UX specialist, UX engineer, UX designer. Like ugh. Almost as lame hogo fogo as the copy editor at the beginning of the article!
But. UX designers have always been around in a sense. Even in ancient Egypt or in the Middle Ages, and under Masaryk too. Even under the communists, though that's hard to believe today. It just wasn't called ju-iks then.
First, let's have a lesson in English: the abbreviation UX hides the words USER EXPERIENCE. So it's all about user experience/enjoyment. Maybe it's the experience. Impression. The feeling. The emotion. Make them the best they can be!
You mean like the experience of controlling a game console?
Exactly. User experience is what we experience when we use a service, product, website, application, device. It can be a complete tragedy, and using some things makes you want to pick it up and throw it on the ground. And then stomp on it for ten minutes. That's the kind of powerful, negative experience that an app that you'd have to be three high to use leaves us with. But even those wouldn't help you - it's more likely that someone embarrassingly underestimated... yes, UX when creating it.
So who is a UX specialist or designer? Basically, a rather strange creature. Again, as in the case of a copywriter, it's not a being with one extra talent that will save the world. A UX person is data-driven. He loves to improve things and processes. He is above average curious and inquisitive. But he can also be above average patient. He researches until he finds a solution. With a huge imagination. Analytical, often introverted.
Just until he designs, for example, a control panel for emergency service operators so that it is easy to operate even for a 55-year-old Bohuna operator.
A UX expert can design things so that the user can then operate and use them ideally without training, without an installation booklet, basically intuitively. So the user then feels like they're in a bubble, they feel smart (I'm good at that) and most importantly, the thing or service is useful to them. Yay, everyone's happy.
When you say you want to send a new website or app out into the world, a UX specialist will think about the best structure for the site/app. Make it easy to understand, easy to use.
But of course he can and does so much more.
Is this like a pronounced ode to UX? Well, actually, yes. If more people would bring a UX designer into the mix when designing their products, websites and services, we'd all be a lot better off. At the very least, we'd have better apps, websites, devices, dashboards, etc. etc. And then we wouldn't have to angrily bash them and feel like dumb idiots.
So now you have the feeling that with such a bunch of people in the team, it would be fun to make a website? Well, without a clever idea and a reasonable goal, not even the Avengers can save it, let alone a UX, SEO or COPY specialist. But at the very least, we may have justified the existence of a few professions whose usefulness you've doubted at most until now.